First Time Entrepreneur Guide: What Is Business Strategy?

by Joseph

About 20 percent of all small businesses fail within the first year that they open up. One of the main reasons why this happens is because they don’t come up with a solid business strategy.

What is business strategy? It’s an overview of all your business’s goals. You’ll come up with your objectives, your funding plans, and more.

Why do you need to have all of this down on paper? Well, without it, you’ll lose track of why you became a business in the first place.

To prevent this from happening, keep reading to learn the elements of a good strategy and the benefits of getting one together.

What is Business Strategy?

Before we talk about how to come up with a good strategy, let’s talk more about what it is. It’s a collection of all the decisions you make in terms of goals.

It’s a road map of sorts that leads to your intended results. Success.

Just like going on a trip without your GPS, if you don’t have this roadmap, you’ll lose your way. If you want to learn about what a business strategy is even further, click for more. For now, we’ll move on to the elements of a good one.

Elements of a Good Strategy

There are three elements to an effective strategy. These are your objectives, your target market, and your management plans. When you plan a trip, there are little milestones you meet along the way.

Side trips that make your vacation better. Your objectives are these adventures. They are a collection of your short-term and long-term goals.

If you don’t identify your target audience, you’ll have no one to market toward. You can’t meet your objectives without having people consume your product.

All entrepreneurship starts with management plans. It’s the ideas that you use to ensure that your goals become a reality. All your actions will feed toward your plan.

Benefits of Having One

So now you might be asking, “why go through all the trouble”? You’ll become aware of all your strengths and weaknesses, you’ll be more efficient, and your competitors won’t be able to overtake you.

You’ll Learn Your Strengths and Weaknesses

While you’re coming up with a strategy, you’ll get an idea of what your strengths and weaknesses are. You can then make the most out of what you’re good at and use it to overcome what you’re bad at.  

You’ll Get Ahead of Your Competitors

All of your competitors have a business plan. If you don’t follow suit, you’ll get left behind. You need something to allow you to stand out, and the right strategy can help you find it.


Since all aspects of your business are planned, you’ll get a good idea of what resources you’re working with. This will allow you to plan efficiently around what you have available.

Every Startup Starts with a Good Plan

Every single startup out there starts with a solid strategy. What is business strategy? It’s a roadmap that you can use to layout your goals and find success.

Don’t overlook its importance.

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