Want to drive traffic to your site, generate leads, and boost sales? Well, improving website performance is imperative. After all, the chance of someone bouncing goes up 123% when page load times increase from 1 to 10 seconds!
And big bounce rates are bad for business.
Thankfully, there are plenty of steps you can take to quicken things up and keep your users happy. Sound good? Check out these 4 easy ways to improve website speed and performance in 2021.
1. Optimize Your Images
The pictures on your website look great, break up large bodies of text, and help build your brand identity online. But they’re also weighty files that slow it down!
That’s why it’s so important to optimize every single image before uploading them. By compressing your snaps (using services like TinyURL or Compressor.io), sticking to JPEG files (versus PNGs), and keeping them under 1920 pixels wide, you’ll reduce those file sizes and speed up your website in the process.
2. Leverage Caching
Trust us, caching is your best friend when it comes to improving website performance. Think of it like preparing the main course before your dinner party guests arrive. Everything’s ready to serve, which means there’s no waiting around before people can eat!
Web caching takes that principle and applies it to your pages. By temporarily storing pages that a user has visited in the past, they’ll be served that cached version next time they swing by. This reduces bandwidth and speeds up the delivery of the page.
3. Upgrade Your Hosting
Not all web hosts and plans are made equal when it comes to site performance. Some are fast and some are slow, straight out of the box. So, that budget-friendly option you picked a few years ago may no longer be good enough now your website’s much bigger!
The result? It could be worth investing in a better hosting plan and/or upgrading to a premium service.
4. Hire the Professionals
Looking for the easiest way to reduce page speed and enhance the overall performance of your site? Hire someone who knows what they’re doing or pay a pro service to address the website maintenance issues on your behalf!
For example, you could:
- Find highly-rated freelance developers on Fiverr,
- Improve your customer experience with Uptime by Oshyn, or
- Hire a reputable SEO agency such as Neil Patel’s.
Trust us, if you’re a novice when it comes to technical SEO and site issues, paying for expert website services will make an almighty difference! You can sit back and relax while they identify and resolve the problems.
Time to Improve Your Website Performance
Website performance and page speed have never been more important to online success. Not only do users expect instantaneous results nowadays, but search engines also want to deliver them! Successfully speed up your site, then, and you’ll satisfy the demands of your visitors and the Google gods.
With any luck, the tips in this blog post will help you do exactly that. Search ‘websites’ to read more articles on this topic now.